Advertising is a component of the Amazon business model. When customers browse its site looking product, they meet targeted advertisements. Amazon account and improve the system using video advertisements. Yesterday, the e-commerce giant has formalized an agreement with FreeWheel.
This American company has developed a technology platform to insert targeted video advertising which includes monetization tools and a marketplace to manage inventories. FreeWheel customers include major media like ABC, AOL, DIRECTV, ESPN, NBC Universal, Sky, Turner or Viacom.
At Amazon, these ads will meet including trailers of movies, video games, product demos with integrated buttons that users can click to buy a product ("shop now") directly or get more information ("learn more").
According to the blog Re / Code, Amazon could also use this technology to develop its offer VoD on Kindle Fire tablets. Agreements have been signed with some broadcasters to offer the first episode of several TV series in exchange for the dissemination of advertisements.
A good way to entice viewers who are more likely to pay to buy the rest of the content. If successful with advertisers, advertising model could even expand and why not help increase the free offer.
(Eureka Press)
