A tablet is the best tool for displaying your portfolio and networking. Surprisingly many photographers do not even own one, let alone carry one around. In this article, we will cover the four main reasons photographers should always carry a tablet by comparing them to popular tools of choice such as a website. At the end we will look at what features you need to make getting the right one easier.
1. Tablets Provide An Immediate Response
Tablets provide potential clients with immediate visual evidence of your work and creates the opportunity for them to decide whether they wish to work with you. Responses like "How much do you charge?" or "I really like your work/style!" direct the conversation in the right direction and provides great feedback. A request for your business card or number will usually follow, even if they think that you are out of their budget at the time.
Notice your business card goes to interested parties. "A random photographer gave me a business card" is rarely a lead.
2. They Allow For Greater Picture Quality Than The Web
You optimise your photographs before they go on the web, sacrificing quality to provide a great user experience. On tablets there is no comprise, you only need to scale photos down to HD resolution(1920 x 1080). You want potential clients to see the highest quality possible and you get that with tablets.
3. They Don't Need The Internet
You have to wait for your website to load; this can take beyond the time a potential client's patience will allow for and can make you look unprofessional. By comparison with a tablet you turn the screen on, open your portfolio, and a beauty HD resolution images appear in a slider. This could be the difference between obtaining future work or losing it to your competitor.
4. Better Word of Mouth
As conversations develop with new people, they will eventually ask the question "So what do you do?" You talk about being a photographer and at this point you should be showing them your work; passion and enthusiasm is contagious, they will market you without any prompting.
To summarise, having a tablet with you at all times is great for marketing, client engagement, and business development; you should never really be without one.
Oh and the recommended features below are at non-optional if you wish to make the best impact.
A Full HD 1920×1080 display as a minimum
Minimum 8" Screen, 7" is just too small for displaying work
Memory doesn't matter, 8GB will suit your needs, your tablet is like 500px, only your best work should be on there More to come.
By Bakara Ovietabore
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